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AuthorsGlobe
MasterClass
MIT Enterprise Forum
Sponsored by:
Analyx
Wiley
Trust: 6 Key Actions to Leverage Your Most Valuable Currency
Author: Chris Brogan
Begins at: Date: Monday, April 5th, 2010
Time: 12:00 pm America/New_York
Duration: 1 hour
Tuition: $25.00
MasterClass description:
Sponsored by Analyx
The Internet has made it much easier to reach your customers. However, will they listen...to you? Today's consumers are more savvy, informed and cynical than ever before, and TRUST is now the most valuable currency in today's consumer market.

Social networks and personal connections have far more influence on consumers than your marketing messages. These new breed of connections are "Trust Agents"; humanizing businesses and wielding more power and influence than any PR firm or big corporate marketing department, to determine the fate of your reputation.

The global audience will learn in an interactive Virtual MasterClass:

- 6 key actions to harness the power of being a reputable Trust Agent that is valued, trusted & genuinely liked.
- Tips to leverage Web 2.0 tools to scale up your social capital as a Trust Agent rapidly.
- Strategies to tap into the power of "Trust Agent" networks to build your brand's influence, reputation & profits.

Bring your questions for a Live Q&A.

Bonus: You will receive the recording & slides after the MasterClass.
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