"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success.

Building on the lessons set out in Gillin's acclaimed and award-winning book "The New Influencers: A Marketer's Guide to the New Social Media", his new book "Secrets of Social Media Marketing" provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Told in Gillin's trademark plain-talk style and featuring numerous anecdotes from social media innovators, "Secrets of Social Media Marketing" is enlightening and entertaining reading.

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries.

Paul Gillin's book "The New Influencers" explores these forces, who these new influencers are, their goals and motivations. It takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm.

"The New Influencers" explores:

- Why social media are now so influential in consumer decisions Interacting with those within the blogosphere
- How to take advantage of this new medium
- The need for complete transparency
- Strategies for both small and large businesses
- Whether your company or organization should start a blog.

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -and credibility- with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets.

The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers.

Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.